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nike air max shoes, China has began to take the initiative to reduce the trend of terminal shops closing number, part of loss-making stores, to optimize the entire retail network. Among them, Nike first half of the year closed 1200, Nike closing 747 retail outlets in China, closing the store 569.In addition, as a response to remain high stock, such as Nike, XTEP in further reducing the wholesale discount at the same time, also began to take the initiative to reduce dealer orders, a more flexible single premium system.

In fact, local sports brands not only in the "knockout" in the competition victory and defeat have to resist the foreign invasion. nike air max 95 open data, Nike 2012 year global sales of 7341000000 euros, an increase of 11%, net profit of 455000000 euros, an increase of 30%.At the same time, Nike also raised its full-year net profit anticipated, expected full-year net profit will be 15% - 17% increase.

Dongxing Securities report said, referring to the nike outlet industry life cycle, the domestic sports apparel industry in the period of the second half of. Nike brand as a typical functional, occasions of clothing brand, its target market is relatively casual consumer category of small, after 90 years of last century, the Enlightenment period of 2000 - 2007 in growing period and mature period since 2008 in the first half,http://www.cheapfashionshoesoutlet.com/ the current Nike market has been showing obvious signs of growth is lack of power, Nike brand for several years "easy money" of the era of the past.

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